Marketing Edge

Shake-up in the African soft drinks market as Coca-Cola HBC’s $3.4 bn takeover marks strategic pivot

In a decisive move that signals both consolidation and ambition in the African beverages...

When data meets emotion: A new way of telling brand stories

By Ayodeji Rasaq, COO, Duo Libra Marketing today is not what it used to be. It...

MARKETING EDGE honours Stephen Akadiri as Outstanding SEO Growth Manager of the Year

 It was a night of recognition and achievement as Stephen Akadiri, one of Africa’s...

WhirlSpot Media: shaping Africa’s PR future with strategy and storytelling

WhirlSpot Media is a formidable force in Africa’s public relations landscape. It...

Wales International School celebrates exceptional achievement at the 2025 FAME Quiz Competition

There are moments that define a school, these are   moments when hard work, discipline,...

ABC Inflatable Nigeria takes the spotlight as Outstanding OOH Advertising Brand Agency of the Year

 The 13th annual EDGE Awards were a celebration of innovation and creativity. During...

Trois Sitini emerges as the rising force in Integrated Marketing at the EDGE Awards 2025

Trois Sitini took center stage at the 13th edition of the EDGE Awards. Consequently,...

Docu2Data, LAMATA  partner to advance digital OOH Ads with 150 new screens on Lagos BRT Network

Docu2Data Limited, a data-driven marketing and technology company, has unveiled 150...

Abiok Publicity honoured with Legacy Brand Award in OOH Advertising at EDGE Awards 2025

Abiok Publicity accepted the Legacy Brand Award in Out-of-Home (OOH) Advertising...

Optimum Exposures redefine Outdoor Advertising Excellence as the EDGE Awards 2025

At the 13th annual EDGE Awards, Optimum Exposures Limited received the Leadership...