Marketing Edge

NIPR Honors Dr. Fadolapo, others with honorary Fellowship in Uyo

 The Nigerian Institute of Public Relations (NIPR) has conferred honorary fellowships...

Human touch in the age of automation: the art of authentic marketing in a connected world

In a world increasingly defined by algorithms and automated interactions, a paradox...

How GenAI may reshape the world of work- reports ILO-NASK

The exposure of Artificial Intelligence tools to the world of work is redefining...

Digital crisis management requires speed, precision, preparedness-McMedal

We live in a world where a single tweet can cause a global stir, and a brand’s...

Navigating the ROI maze in advertising’s multi-channel future

In 2025, Nigeria’s advertising landscape is a vibrant, chaotic tapestry of channels,...

Kantar BrandZ 2025 unveils world’s most valuable brands, provides analysis

In an era defined by digital overload and high consumer expectations, brands should...

Reminiscing over days of Nigeria’s political marketing billboard boom

For decades, political seasons in Nigeria have served as a golden opportunity for...

NIPR re-elects Dr. Neliaku as president

 Nigerian Institute of Public Relations (NIPR) has re-elected Dr. Ike Neliaku, the...

Advertisers to focus on TV outcomes as Linear spend climbs amid S streaming surge — Report

Advertisers have been urged  to focus on TV outcomes as Linear spend climbs amid...

The rise in digital technology in Africa is driving AI skills acquisition

The swift expansion of Africa’s technology landscape is creating a surging demand...