Marketing Edge

Beyond the click: are your digital audiences even real?

In a marketing environment focused on metrics—clicks, views, impressions—an important...

Knorr Teams Up with Creators to  Inspire a New Wave of Joyful Home Cooking

Knorr, Nigeria’s leading seasoning brand, is on a mission to help people find joy...

Advertising titan Senator Akinola Odunsi celebrates 80 years of impactful journey

It was glitz, glamour and panache as Senator Akinola Odunsi, a renowned advertising...

The director never sleeps: how AI is changing the future of video marketing

Attention is costly, content fatigue is real, and resources are more constrained...

Talk less, listen better: how B2B growth starts with understanding

Fast-changing B2B marketing needs more than spectacular campaigns and clever taglines....

Idowu Akinde to AAAN: it’s time to think, build, and pivot like startups

At the 52nd Annual General Meeting of the Association of Advertising Agencies of...

LG unveils 2025 “xboom by will.i.am” audio products with signature sound & AI versatility

All “xboom by will.i.am” Products Feature a More Balanced and Warmer xboom Signature...

Marketers urged to speak CFO’s language to win bigger budgets, says WARC report

A new guide by WARC has highlighted a persistent gap between marketing departments...

Marketing in the age of less: why resourceful innovation is winning

The most successful brands today aren’t always the flashiest or most expensive...

The marketing hiring freeze is real and risky

A quiet shift is underway in boardrooms and Zoom meetings across businesses. Marketing...