Marketing Edge Magazine

The heart of a giant: putting you first

In the sphere of banking, where numbers often take centre stage, FirstBank has over...

FirstBank: Positioning with iconic Headquarters that reflects brand values

Strategically positioning a financial institution for global competitiveness involves...

Empowering Financial Freedom With First-Class Products, Services

In its 131 years of operations, FirstBank now has presence in ten countries, with...

The Gold Standard: The Giant’s Enduring Strides Of Excellence And Innovation

In the dynamic landscape of Africa finance, one name continues to come first as an...

AJIBORODE ABIODUN: An exemplary industry leader

Dr. Ajiborode Abiodun is a seasoned expert with nearly three decades of experience...

Tolu Lawal is building Africa’s next creative powerhouse

Lawal Tolu is not your average strategist. He is a force at the intersection of marketing,...

Kingsley James: an innovative trailblazer and strategist par excellence

With focus on building solid brand loyalty and managing excellent brand portfolios,...

Eunice Braimah: business transformation architect, strategic growthadvisor, inclusive leadership champion

Eunice Braimah stands at the intersection of business transformation, brand acceleration,...

Maureen Ifada as Africa’s multi- market strategy driver

In the complex and fast-evolving world of consumer marketing in Africa, few professionals...

Olalekan Fadolapo PhD, FCA, frpa: the iconic industry reformer

Dr. Olalekan Olumuyiwa Fadolapo is the Director General of the Advertising Regulatory...