Marketing Edge brand news

TikTok aims full-funnel growth for advertisers, unveils AI-driven precision tools

TikTok has announced a set of AI-driven advertising tools to transform the platform...

WPP Media Launches Open Intelligence: Industry’s First ‘Large Marketing Model’ Powered by AI

WPP Media, the newly rebranded global media arm of WPP, has just announced the launch...

Coca-Cola, Tyla aim at Gen Zs with ‘enjoy the moment’ campaign

In a bold move to continuously connect with Generation Z amid the digital noise of...

Dentsu Nigeria dominates 2025 Pitcher Awards with 23 medals

Dentsu Nigeria has once again ignited the marketing and creative world with a sweeping...

WPP set to rebrand GroupM to ‘WPP Media’ amid AI-Driven Overhaul

WPP, the global advertising and communications giant, is set to rebrand its media...

Google unveils AI Max for search campaigns, promises enhanced performance

Google has announced a significant upgrade to its search advertising platform with...