Tag: Latest Marketing News

FirstBank Wins Gold for Best Corporate University in Social & Climate Change Impact

FirstBank, West Africa’s premier bank and financial inclusion services provider,...

digitXplus brings to The Hive 15 Pitcher Awards and some more as part of Pitcher Festival of Creativity 2025

digitXplus has added another global special recognition to its already award-winning...

Business leaders share survival strategies to overcome economic turbulence

At a time when economic pressure continues to weigh heavily on businesses across...

FTC approves Omnicom’s $13.5bn acquisition of Interpublic on condition

The U.S. Federal Trade Commission, FTC,  has approved Omnicom’s $13.5bn acquisition...

Professionals push for purposeful, authentic content in the brand conversation

  Today's professionals push for purposeful, authentic content in the brand...

How Adenuga’s belief in indigenous culture has positioned Ojude-Oba Festival for global relevance

There is no doubt that, Adenuga's belief in indigenous culture, over the years, has...

A Force at the helm: Okikioluwa Oyeyiga levels up as Business Director at The Hook

Quintessential amazon, Okikioluwa Oyeyiga, has been  appointed as Business Director...

Nitro 121 sparks creativity in Schools with “Fuelling Future Creatives” CSR drive

To flag off its 20th anniversary celebrations, Nitro 121 took a creative drive outside...

Nostalgia sells: why Millennials and Gen Z are obsessed with the past

 The “Y2K” style, vintage commercials – why are we clinging to the past in...

Labubu Is ugly, expensive, and viral: make it make sense

 A demon lurks within the depths of the internet. With its sharp teeth and lifeless...