Latest Marketing News

Why perception, not product, wins in B2B marketing

In B2B marketing, we like to believe that rationality takes the lead. Procurement...

Press enter to be found

As AI reshapes how people search, the laws of visibility shift quickly. Traditional...

CMO services market surges to USD 2.6 billion by 2031

The global market for Chief Marketing Officer (CMO) services is on an impressive...

Lagos NIPR rolls out theme, activities for PRFest 2025 as it countdowns

Nigerian Institute of Public Relations (NIPR) Lagos State Chapter is just 3 days...

Diageo reports 28% fall in annual operating profit

Diageo, the owner of global brands such as Guinness, Johnnie Walker whisky, Gordon’s...

2025 CMA Awards taps Johnson as Judge

The Canadian Marketing Association (CMA) has named Buchi Johnson, Founder and CEO...

Mind the gap: rebuilding marketing’s effectiveness muscle

In a world where every click, view, and transaction is recorded in real time, one...

Build, don’t just sell: escaping the trap of short-termism

In today’s marketing landscape, everything is urgent. Budgets are more constrained....

Audience measurement systems market on track to hit USD 10.83 billion by 2033

Fresh insights from Business Research Insights reveal that the global audience measurement...

ADVAN sets stage for 2025 CMO Forum with focus on growth, governance, AI

The Advertisers Association of Nigeria (ADVAN) is gearing up for its flagship 2025...