Latest Marketing News

More market share, more problems? rethinking the growth game

“Market share” often takes center stage in strategy presentations and boardroom...

The promotion problem: how limited scope is holding marketers back

In today’s fast-paced business world, marketing is both more noticeable and, paradoxically,...

Marketing budgets are bouncing back, but at what cost?

After years of economic contraction, the marketing industry now sees a cautious confidence...

Where Have All the Soft Skills Gone?

Even though marketers have more tools, data, and screens than ever before, we’re...

Stop outsourcing emotion to brand, start leading with it

Brands are often urged to be sentimental in today’s environment. When a campaign...

Soar like the eagle: why modern Nigerian brands must lead with vision

The eagle on Nigeria’s coat of arms represents power, endurance, and insight. Beyond...

AAAN 52nd AGM: “Charting bold paths forward” in Ibadan

The 52nd Annual General Meeting (AGM) of the Association of Advertising Agencies...

The new status symbol: access

Once upon a time, luxury was defined by ownership: a private jet, a lavish villa,...

OAAN set  to hold 40th AGM, July 17

The Out-of-Home Advertising Association of Nigeria (OAAN), is set to hold its 40th...

Lagos NIPR celebrates World PR Day 2025, urges strategic communication to heal divides

The Lagos State Chapter of the Nigerian Institute of Public Relations (NIPR) has...