Latest Marketing News

FirstBank Champions Inclusive Fintech Innovation at Canada-Africa Fintech Summit (CAFS 2025)

FirstBank proudly sponsored the recently held Canada-Africa Fintech Summit (CAFS...

Lost in translation: how ‘brand vocabulary’ is breaking measurement

Language is the foundation of marketing. It’s not just a tool for persuasion; it’s...

Less isn’t a limitation. It’s your competitive edge

"Doing more with less" is no longer just a nice thing to say; it's a vital skill...

ELeven longlisted authors for 2025 NLNG Prize for Literature honoured in Lagos

In a powerful celebration of literary excellence, organisers honoured eleven authors...

How Industry drives marketing via town-gown bonds

In a powerful step toward fostering stronger collaboration between academia and the...

Airtel Nigeria to build 38MW data centre in Eko Atlantic

Following the burgeoning wave of digital infrastructure investments in Nigeria, Airtel...

CVA 2025 voting portal goes live: Over 200 brands and Federal Agencies listed for Consumer Votes

The stage is set once again for consumers to make their voices heard as BrandXchange,...

Prestige to pressure: why Jaguar’s CEO stepped down after a rebrand catastrophe

Adrian Mardell, CEO of Jaguar Land Rover, will step down. He was in charge for three...

Why perception, not product, wins in B2B marketing

In B2B marketing, we like to believe that rationality takes the lead. Procurement...

Press enter to be found

As AI reshapes how people search, the laws of visibility shift quickly. Traditional...