Innovation

How Nigerian music brands turns global fame into equity that lasts

Nigerian music  brand is no longer just a sound. It has become a thriving ecosystem...

Same house, different hustle: The silent war of rivalry sister brands in Nigerian market

In Nigeria’s fiercely contested consumer market, rival brands do not always fight...

WARC global ad forecast Q2 2025: Sector growth slows as trade tensions loom

WARC now projects global advertising expenditure to rise by 6.2% in 2025, reaching...

Samuel Ayetutu emerges as Lagos NIPR Chairman, Comfort Nwankwo elected into Council

Samuel Ayetutu has  emerged as Lagos NIPR Chairman following the recent election...

Publicis to spearhead Mars’ global media vision

Publicis has secured the mandate to spearhead Mars’ global media vision as WPP...

John Ajayi at 62: A legacy still in motion

Publisher, Visionary, Trailblazer and Still Just Getting Started In addition to...

Beyond the cookie jar: An Oreo masterclass in building ubiquitous brand power

In bustling kitchens and bright cafés around the world, including Nigeria’s fast-developing...

The Roar beyond the stadium: sports marketing in the age of experiential

In the thrilling world of sports, where emotion is currency and loyalty is earned,...

The rise in digital technology in Africa is driving AI skills acquisition

The swift expansion of Africa’s technology landscape is creating a surging demand...

Nigerian CEOs steer towards AI and new horizons amidst economic tides

Nigerian business leaders are deliberately doubling down on artificial intelligence...