Innovation

AAAN inducts 8 new members at 52nd AGM in Ibadan

The Association of Advertising Agencies of Nigeria (AAAN) officially inducted eight...

Feyi Olubodun inspires marketers to turn numbers into human stories at EXMAN BES

Marketers must look beyond dashboards and see the human truths hidden within data...

Godfrey Adejumoh takes helm at Diageo as Head of Corporate Relations for West and Central Africa

Godfrey Adejumoh  has taken  helm at Diageo as Head of Corporate Relations for...

Blending innovation with empathy: Victoria Abiola-Ajayi champions AI in emotional branding

In a world where technology often feels impersonal, Victoria Abiola-Ajayi, the Group...

EXMAN awards 2025: celebrating brilliance, boldness, and the business of experience

It was a night of glitz, glamour, and industry pride. Nigeria’s top experiential...

AAAN president Lanre Adisa calls for bold industry reforms and policy action at 52nd AGM in Ibadan

The advertising industry must chart a bold new course built on reform, innovation,...

Fresh Thinking, Fresh Spaces: Godrej Reimagines Air Care with AER Power Pocket

 Nigerians Embrace Freshness with Godrej’s New AER Power Pocket Godrej AER...

Soar like the eagle: why modern Nigerian brands must lead with vision

The eagle on Nigeria’s coat of arms represents power, endurance, and insight. Beyond...

GTCO marks 15 years of autism advocacy with a pan-african conference: “from awareness to action”

Conference kicks off in Lagos Guaranty Trust Holding Company Plc (GTCO) is set to...

MARKETING EDGE ONTV to host Franklin Ozekhome this Wednesday

Spotlight on a cultural strategist This Wednesday, MARKETING EDGE  ONTV will spotlight...