Innovation

The beginner’s edge: why agencies lose their spark after day one and how to get it back

The anxious energy, sharp dressing, and burning curiosity of the first day at work...

AI’s true power: Dr. Tola Bamigbaiye-Elatuyi unveils the human to AI partnership

Dr. Tola Bamigbaiye-Elatuyi shook the Marketing Edge National Marketing Stakeholders’...

AI power is greater when marketers are close to customers – Awopetu ‎

Naturally, humans possess inherent understanding of cultural nuances and emotional...

Baba Awopetu leads MARKETING EDGE 2025 National Marketing Stakeholders’ Summit, alongside other industry icons

In a bold move to shape the future of marketing across Africa and beyond, MARKETING...

Nigeria is strong in creativity but low in data adoption and integration – Xpark360 boss

Michael Emelieze is the managing director of Xpark360. In this interview with MARKETING...

Constant Innovation, Challenges of Business Growth Ignited My Passion for Marketing – Babatunde Badmus

Babatunde Badmus is the team lead at SparkSomething, a digital marketing solutions...

Victoria Abiola-Ajayi: Leading with multiple competencies, creativity and innovation

In the vibrant heart of Corporate Nigeria and its competitive media market, walks...

Noor Takaful Insurance Limited shines at the CIIN 2025/2026 Nite of Talents

In a defining moment for both talent and brand excellence, Sanusi Muheez, a rising...

Beyond the buzz: how CMOs can lead enterprises out of the AI stalemate

Everyone expected the corporate AI gold rush to transform everything. Boardrooms...

Udeme Ufot Urges Smart, Inclusive Financing to Unlock Nigeria’s Creative Economy

Udeme Ufot, Group Managing Director of SO&U, has called for intentional, well-structured,...