Influencer Marketing

Beyond the click: are your digital audiences even real?

In a marketing environment focused on metrics—clicks, views, impressions—an important...

Knorr Teams Up with Creators to  Inspire a New Wave of Joyful Home Cooking

Knorr, Nigeria’s leading seasoning brand, is on a mission to help people find joy...

Advertising titan Senator Akinola Odunsi celebrates 80 years of impactful journey

It was glitz, glamour and panache as Senator Akinola Odunsi, a renowned advertising...

The director never sleeps: how AI is changing the future of video marketing

Attention is costly, content fatigue is real, and resources are more constrained...

Marketing budgets are bouncing back, but at what cost?

After years of economic contraction, the marketing industry now sees a cautious confidence...

WPP’s Chris Wade steps down, Michael Frohlich named successor

Chris Wade, Director of Communications and Corporate Affairs at WPP, has officially...

Creative or deceptive? Cannes Lions campaigns that crossed the line

Cannes Lions campaigns that crossed the line have sparked intense debate within the...

Influencer Marketing faces growing scepticism than traditional advertising

A new report from the National Advertising Division of BBB National Programs, a non-profit...

ARCON and the ethical crossroads: Advertising in the age of digital anarchy

Advertising now reaches every scroll, swipe, and click. Consequently, making sure...

Kenya and South Africa: Marketing meets the law – Navigating IP risks in brand campaigns

 In today’s highly competitive commercial landscape, marketing campaigns are...