Tag: Influencer Marketing

Brands and celebrity scandal

The world may have slowed down following the crisis occasioned by COVID-19 pandemic,...

Tiwa Savage confession on sex scandal video and the image question

By Oghale Mafuru & Felicia Nwosu As the saying goes, “It takes 20 years...

Jude Odia tasks agencies on influencer marketing for growth

By Oghale Mafuru As part of efforts to break into the new dispensation of marketing...

Influencer marketing can be used across consumer journey – Temitayo Ige

By Ibidunni Banjoko Consumers have drastically changed how they spend their time...

Why brands prefer influencer to traditional marketing – Dolapo Otegbayi

By Ibiduni Banjoko The phenomenon of influencer marketing has been around for...

How to optimise influencer marketing for PR wins

By Stanley Olisa Advances in media technology and 21st-century business expectations,...

Cannes Lions appoints Jury Presidents for awards in June

Jury President make-up is 57% female making it the highest in the Awards' history Cannes...

Why brands fail at influencer campaigns, what to focus on in 2021

Back in the early 2000s, the idea of social media influencers was a new concept,...

The rise of Gen-Z in influencer marketing

We're looking at a generation of the next big disruptors, where the vast majority...

Content, connection and the corona-coaster

The words 'content is king', have been bandied around often and with great relish...