Tag: Heineken

Heineken redesigns Strongbow Cider to check consumer apathy sales decline

By Joseph Ekeng Amidst consumer apathy and persistent sales decline, Heineken has...

Heineken deepens responsible drinking advocacy with new sponsorship

By Oghale Mafuru Following Heineken’s partnership with Oracle Red Bull Racing...

Heineken ranks high on CDP’s 2022 Supplier Engagement Leader Board

By Oghale Mafuru Heineken, one of the leading beer brands, has received recognition...

Carlsberg’s new CEO may struggle to measure up to Heineken

By Abimbola Mohammed Whoever becomes the new boss for Carlsberg Group, the Danish...

Heineken becomes member of Bloomberg Gender Equality Index

By Abimbola Mohammed Ahead of the 2023 International Women’s Day, the Nigerian...

Gates acquires stake worth $1bn in Heineken Holdings

By Felicia Nwosu To sustain, strengthen and extend his investment and business tentacles...

Heineken partners Red Bull Racing, signs Verstappen as ambassador

By Oghale Mafuru One of the world’s largest brewing companies, Heineken has announced...

Beverage brands you can explore cooking with this holiday

By Zion Rufus  The festive season is here again and you have probably run out of...

How Heineken leverages brand authority to stay relevant

By Ralph Tathagata The brewing industry is changing fast. To master the art of relevance,...

Dentsu International grabs Heineken’s USA media account

By Abimbola Mohammed  Heineken USA has selected Dentsu International for its media...