Tag: Global brands

Global brands seek new agency compensation structures

3 minutes read |
Published 5 hours ago

By Felicia Nwosu Global brands seek new agency compensation structures as AI,...

Experts urge CMOs to adapt as global brands shift focus to data-driven marketing

5 minutes read |
Published 4 months ago

By Felicia Nwosu As global brands increasingly eliminate the Chief Marketing Officer...

The new age of customer-centric brand marketing

3 minutes read |
Published 4 years ago

By Zion Rufus Brands across the globe are beginning to ditch the product-driven...