Tag: GDM Group

Leveraging data, authenticity as winning formula for retail’s resurgence

Retail across Africa is quietly but unmistakably transforming. From street stores...

MARKETING EDGE reschedules 2025 Q2 Quarterly Virtual Summit to June 13

MARKETING EDGE 2025 Q2 Quarterly Virtual Summit  has been rescheduled to Friday,...

Karen Boswell joins M&C Saatchi Group as global CEO for digital growth

M&C Saatchi Group has appointed Karen Boswell as its Global Chief Executive Officer...

PHD elevates Brendan Aiwuyo to assistant manager, Out-of-Home (OOH)

PHD has promoted Brendan Aiwuyo to the position of Assistant Manager, Out-of-Home...

Beyond branding: New demands reshaping CMO role

The Chief Marketing Officer, CMOs  role is facing both evolution and decline as...

MarkHack 4.0 series opens doors to the future of digital marketing, technology in Nigeria

The atmosphere at the MarkHack 4.0 series was electric, alive with anticipation as...

GDM @ 15: Reinventing the future through strategic transformation and thought leadership

As GDM Consults marks its 15th anniversary, the company’s trajectory reflects a...

GDM Group bags 5 awards at EXMAN 10th Anniversary Awards

In recognition of its performance in setting standards of excellence in executing...

MACK HACK 1.0 ends with call on reigniting disruptive marketing ideas

By Oghale Mafuru The maiden edition of the Mack Hack 1.0, a novel initiative...

We see beyond the experiential marketing space – GDM boss

Victor Gbenga Afolabi is the founder of the GDM Group,  a leading experiential marketing...