Tag: FMCG

The unsung heroes of distribution channel

By Felicia Nwosu It is often said that the channel of distribution is never complete...

Publicis ups PepsiCo Asian deals to $500m

By Abimbola Mohammed Publicis Groupe has, again, won PepsiCo Media business, for...

Health benefits of parboiled rice

With different varieties of rice in the marketplace at your disposal, you might be...

Manufacturers, consumers groan as inflation bites harder

By Felicia Nwosu As inflation continues to erode the value of the naira such that...

Keeping the tradition of winning with Nigeria

Historically, a Radler is a Bavarian beer mixed drink which consists of half German...

Sustained growth in brand equity, extension and impact

2Sure is a premium product from the Seven-Up Bottling Company. In addition to being...

Global alcoholic beverage market to grow by 10.01%

By Felicia Nwosu The volume of the global alcoholic beverage market is expected...

Nigeria’s economy is tough but resilient – Ogedi-Alakwe

By Felicia Nwosu Despite the prevailing economic challenges like inflation, high...

Unilever reports 8.1% half year sales growth

Unilever has announced an 8.1 percent growth rate in the first half of 2022. The...

Shrink-inflation: Consumers exhibit guilty brands

By Felicia Nwosu For quite some time, consumers across the markets nationwide...