Tag: FMCG

Keeping the tradition of winning with Nigeria

Historically, a Radler is a Bavarian beer mixed drink which consists of half German...

Sustained growth in brand equity, extension and impact

2Sure is a premium product from the Seven-Up Bottling Company. In addition to being...

Global alcoholic beverage market to grow by 10.01%

By Felicia Nwosu The volume of the global alcoholic beverage market is expected...

Nigeria’s economy is tough but resilient – Ogedi-Alakwe

By Felicia Nwosu Despite the prevailing economic challenges like inflation, high...

Unilever reports 8.1% half year sales growth

Unilever has announced an 8.1 percent growth rate in the first half of 2022. The...

Shrink-inflation: Consumers exhibit guilty brands

By Felicia Nwosu For quite some time, consumers across the markets nationwide...

Hunger looms as bread producers threaten strike

Respite may be far from hapless Nigerians who are daily groaning under the yoke of...

Milk war: How brands fare in the competitive marketplace

By Tunde Animasaun The dairy market has always been a hot turf where only the...

Throwback Thursday: Carbonated soft drinks with nostalgic commercials  

By Abimbola Mohammed While the 70s, 80s, and 90s are long gone, the memories remain....

Legacy beverage brands with huge market presence

By Felicia Nwosu Over the years, some brands have demonstrated that truly, the...