FMCG

Leading a business is much like managing a brand, says Unilever’s boss

Alan Jope said he never had his heart set on becoming CEO but believes the skills...

Chivita 100% wins Outstanding Fruit Juice Brand of the Year Award

For the second year running, Chivita 100% has won the highly coveted Outstanding...

Three Crowns treats ‘Mothers’ Heart’ with free milk-based breakfast on World Milk Day

To care for their hearts and physical well-being, over 8 000 consumers, especially...

Is your brand portfolio fit for purpose?

The world’s largest consumer brands are sharpening their portfolios, culling unprofitable...

Promasidor launches new promo to drive engagement with youth market

Promasidor Nigeria Limited has partnered with Supa Strikas to reward consumers in...

Unilever gets marketers to take DNA tests to challenge stereotypes beyond gender

The FMCG giant is broadening out its Unstereotype initiative to include ethnicity...

Unilever launches online store on Jumia

Unilever has launched its online store on Jumia dubbed the 'Everyday Essentials Store'....

Gulder unveils new TVC to inspire consumers

National Premium lager, Gulder, has unveiled a new TVC to inspire, engage and encourage...

Unilever intensifies expansion strategy with acquisition of Olly Nutrition

Leading FMCG brand, Unilever Plc, has completed the acquisition of Olly Nutrition,...

Chinese brands on quantum leap in the Nigeria market

As the relationship between China and United States worsens because of the on-going...