FMCG

Unilever reports 8.1% half year sales growth

Unilever has announced an 8.1 percent growth rate in the first half of 2022. The...

Shrink-inflation: Consumers exhibit guilty brands

By Felicia Nwosu For quite some time, consumers across the markets nationwide...

Hunger looms as bread producers threaten strike

Respite may be far from hapless Nigerians who are daily groaning under the yoke of...

Milk war: How brands fare in the competitive marketplace

By Tunde Animasaun The dairy market has always been a hot turf where only the...

Throwback Thursday: Carbonated soft drinks with nostalgic commercials  

By Abimbola Mohammed While the 70s, 80s, and 90s are long gone, the memories remain....

Legacy beverage brands with huge market presence

By Felicia Nwosu Over the years, some brands have demonstrated that truly, the...

Nestle Nigeria kicks off 4th phase of empowerment scheme

By Oghale Mafuru In line with the mandate to empower rural women across Nigeria,...

MARKETING EDGE on TV hosts Uwubanmwen this Wednesday

By Oghale Mafuru Leading brand-centric, advertising, and marketing television...

Companies cut marketing budget as downturn bites- Mogbolu

Elizabeth Olagunju Moses Mogbolu, Product Group Manager, Vitafoam Nigeria PLC...

MARKETING EDGE on TV hosts Adedeji today

By Oghale Mafuru Leading brand-centric, advertising, and marketing television...