Financial Performance

Jumia drives Nigeria’s e-commerce surge as market targets 16 billion dollars by 2030

Nigeria’s e-commerce sector is accelerating at an unprecedented pace, with projections...

Why most marketers can’t prove the link between brand and pricing power

For years, advocates of strong brands have argued that they make businesses more...

How marketing builds the pricing power that fuels profits

Growth without profit is no longer praised in the modern economy. Boards, investors,...

Kantar BrandZ 2025 unveils world’s most valuable brands, provides analysis

In an era defined by digital overload and high consumer expectations, brands should...