Empathy

Where Have All the Soft Skills Gone?

Even though marketers have more tools, data, and screens than ever before, we’re...

Stop outsourcing emotion to brand, start leading with it

Brands are often urged to be sentimental in today’s environment. When a campaign...

Human touch in the age of automation: the art of authentic marketing in a connected world

In a world increasingly defined by algorithms and automated interactions, a paradox...

In the battle of empathy and persistence, empathetic persistence wins

By Zion Rufus When it comes to sales, marketers have continuously explored ways...

4 reasons empathy-based marketing needs to be applied in Nigeria

By Zion Rufus Customer-centricity, audience targeting, and building personalized...

Marketing and advertising professionals lack empathy, Reach study finds

Those who work in the advertising and marketing industry lack the necessary skills...