Tag: Economy

Understanding consumers’ end-to-end buyer journey in  challenged economy

By Felicia Nwosu In today’s tough economic climate, brands and marketers face...

A reflection on marketing in a depressed economy with limited consumer spending

Ayodeji Rasaq Guest Columnist Marketing in a depressed economy with limited consumer...

Ashiru calls for collaborative effort to rebuild consumer confidence in Nigeria

By Felicia Nwosu Otunba Bimbo Ashiru, Group Chairman of Odu’a Investment Company...

Consumer purchase declines further at Easter

By Oghale Mafuru  Following the persistent economic challenges besetting the...

Consumers revert to superstores to avoid cash transactions

By Oghale Mafuru As Nigerians prepares for the polls to determine the next democratically...

National interest should guide regulations-Oyedele

By Oghale Mafuru Against the backdrop of the series of regulations in the advertising...

Consumers hopeful of inflation decline this year

By Oghale Mafuru Amidst startling economic forecast for 2023 from the International...

Expert analysis reveals bleak economic growth steady rise in adspend at ARCON Conference

By Oghale Mafuru Latest analysis has revealed a glooming national economic index...

Tech companies blame economic downturn for layoff spree

By Zion Rufus So far, a growing number of technology companies have executed mass...

LSDP 2052: What’s in it for marketing communications?

By Zion Rufus As the race to the future of Lagos as Africa’s model mega city...