Tag: digital

Why Twitter amplify is becoming the first stop for fans

The video landscape is growing ever more fragmented and is changing as rapidly as...

Airbnb posts $1.5b quarterly revenue, unveils ways to book longer stays

Airbnb, the online vacation rental company, has returned to winning ways after the...

Big Tech advertising reached $46.6bn in 2021 – Warc

Advertising spend by Big Tech reached $46.6bn in 2021, accounting for 6% of all ad...

Infrastructure, power major challenges of FMCGs – Adefila

By Ibidunni Banjoko Dayo Adefila, Head of Digital Strategy, PZ Cussons (Africa region),...

Advocacy Group lobbies Brands to force content policies on Musk’s Twitter

American civil society groups have formed an advocacy group to lobby  America’s...

Brands must extend presence in Metaverse – Experts

By Felicia Nwosu Professionals in the Integrated Marketing Communications (IMC)...

Staying ahead of the curve via innovation

By Ralph Tathagata As the world crossed the two-year mark of COVID-19 pandemic,...

MARKETING EDGE on TV hosts Ukubeyinje today

By Oghale Mafuru Foremost advertising and marketing television program, MARKETING...

Digitisation and power of mobile money

Globally, rapid digitisation has disrupted the financial industry through the advent...

Elon Musk takes over Twitter for $44 billion

The planned takeover of Twitter by the world’s richest man, Elon Musk came through...