Tag: digital

Digital technology accelerates growth of MarCom in Nigeria – Mohammed 

By Abimbola Mohammed       Dipo Mohammed, Manager, Brands Marketing &...

We are progressively keeping pace with tech advancement in Nigeria – Papyrus Boss

Richard Iweanoge is the Chief Executive Officer, Papyrus Digital Solution Limited....

Registration for CO-CREATE AFRICA 2023 International Tech Expo opens

GAGE Awards, the organisers of the annual International Technology Expo which debuted...

Digital adoption has taken quantum leap on IMC after COVID – Ogunseye

By Felicia Nwosu Following the disruption caused by COVID-19 pandemic and its disproportionate...

Coca-Cola to leverage OpenAI’s ChatGPT

By Ibidunni Banjoko Poised to enhance its marketing through Artificial Intelligence...

Leveraging technology to stay ahead of the curve

By Tunde Animasaun The business and economic landscape of the world has ever been...

Brands must be attentive to how TV content is viewed, measured – Donato

By Felicia Nwosu Paul Donato, Chief Research Officer at the Advertising Research...

American Honda partners with Topgolf

By Abimbola Mohammed American Honda Motor Co., Inc. and modern golf entertainment...

Google set to counter ChatGPT with “Bard”

By Ibidunni Banjoko Poised to be in competition with the popular ChatGPT headed...

Boost in digital advertising increases usage of OOH platforms – Oyekan

By Felicia Nwosu Babatunde Oyekan, the Publicity Secretary of the Out-of-Home Advertising...