Digital Marketing

WPP’s Chris Wade steps down, Michael Frohlich named successor

Chris Wade, Director of Communications and Corporate Affairs at WPP, has officially...

Creative or deceptive? Cannes Lions campaigns that crossed the line

Cannes Lions campaigns that crossed the line have sparked intense debate within the...

Influencer Marketing faces growing scepticism than traditional advertising

A new report from the National Advertising Division of BBB National Programs, a non-profit...

AI-powered creativity or creative crisis?

AI isn't just arriving in the creative sector in 2025; it's here now. From Drake's...

Google launches Offerwall for publishers to combat AI traffic drain

Google has launched Offerwall, a new tool designed to assist online publishers in...

The Gen Z brief is broken

Marketers often fall into the trap of applying a "Gen Z vibe" to every campaign....

Your audience has a filter for BS

In an age where authenticity reigns, brands clinging to glossy perfection face being...

Q-commerce: the new brand visibility frontier

The rules of trade are evolving quickly. Welcome to the Quick Commerce (Q-commerce)...

Out-of-Home has an edge over other traditional advertising mediums in digital age – Ashaolu

Mr Lanre Ashaolu is the Managing Director of Four Pulley Limited, a.k.a FPL Media,...

Labubu Is ugly, expensive, and viral: make it make sense

 A demon lurks within the depths of the internet. With its sharp teeth and lifeless...