Digital Marketing

Why data culture is the new superpower for modern marketing

In today's world, where success measures and AI drive everything, marketing isn't...

Simplicity wins: how effortless, personal, and smart experiences build brand love

In a world full of digital choices and noise, customers dislike complicated experiences....

WPP’s Chris Wade steps down, Michael Frohlich named successor

Chris Wade, Director of Communications and Corporate Affairs at WPP, has officially...

Creative or deceptive? Cannes Lions campaigns that crossed the line

Cannes Lions campaigns that crossed the line have sparked intense debate within the...

Influencer Marketing faces growing scepticism than traditional advertising

A new report from the National Advertising Division of BBB National Programs, a non-profit...

AI-powered creativity or creative crisis?

AI isn't just arriving in the creative sector in 2025; it's here now. From Drake's...

Google launches Offerwall for publishers to combat AI traffic drain

Google has launched Offerwall, a new tool designed to assist online publishers in...

The Gen Z brief is broken

Marketers often fall into the trap of applying a "Gen Z vibe" to every campaign....

Your audience has a filter for BS

In an age where authenticity reigns, brands clinging to glossy perfection face being...

Q-commerce: the new brand visibility frontier

The rules of trade are evolving quickly. Welcome to the Quick Commerce (Q-commerce)...