Digital economy

UBA, Mastercard launch Prepaid Card to Promote Financial Inclusion

Africa's Global Bank, United Bank for Africa (UBA) Plc, in collaboration with Mastercard,...

Predictive analytics set to redefine business strategy as market quadruples by 2034

The era of guesswork in business decision-making is fading fast. Predictive analytics,...

How junk food marketing is hijacking youth online

 In Nigeria, young people are spending more time online than ever. TikTok, Instagram,...

The new C-suite gatekeeping: why some CMOs only get in by invitation

For a long time, the Chief Marketing Officer (CMO) was considered a key part of brand...

Guinness Boss Girish Sharma Leads Speakers at MARKETING EDGE National Marketing Stakeholders Summit

MARKETING EDGE Magazine, the award-winning marketing publication, has named Girish...

How quick commerce fuels overspending

Quick commerce has changed the way people shop. You can get groceries in 15 minutes,...

How brands are mastering storytelling for the scroll generation

In today’s digital world, attention is a scarce and fleeting resource, especially...

Perplexity AI launches unsolicited $34.5 billion bid for google chrome amid antitrust scrutiny

Perplexity AI, an artificial intelligence search company, has made an unapproved...

xAI to sue Apple over app store rankings, citing antitrust violations

Billionaire Elon Musk's AI business, xAI, will sue Apple. Musk accuses the tech giant...

Experts advocate for talent renewal, measurable impact in  PR

Nigeria’s PR industry stands at a crossroads, shaped by technology, shifting audiences,...