Data Analytics

Why marketing defines who wins and who disappears

When people discuss successful firms, they frequently refer to innovation, leadership,...

Predictive analytics set to redefine business strategy as market quadruples by 2034

The era of guesswork in business decision-making is fading fast. Predictive analytics,...

Decoding digital consumers: the four layers of behaviour every marketer must master

The internet has changed the way people think, feel, and buy things. Once upon a...

Why most marketers can’t prove the link between brand and pricing power

For years, advocates of strong brands have argued that they make businesses more...

Insight at the Edges: How African Researchers are Advancing the Continent with Research and Data

Research in Africa is undergoing a quiet revolution, and it has become a powerful...

Reimagining Marketing: Storytelling, Tech, and Human Connection Converge

The advertising industry stands at a crossroads. Here, technology and creativity...

Loyalty in the age of MarTech

Loyalty has always been the goal. Every promotion, every product launch, every customer...

Leveraging data, authenticity as winning formula for retail’s resurgence

Retail across Africa is quietly but unmistakably transforming. From street stores...

MARKETING EDGE reschedules 2025 Q2 Quarterly Virtual Summit to June 13

MARKETING EDGE 2025 Q2 Quarterly Virtual Summit  has been rescheduled to Friday,...

Karen Boswell joins M&C Saatchi Group as global CEO for digital growth

M&C Saatchi Group has appointed Karen Boswell as its Global Chief Executive Officer...