customer experience

Loyalty in the age of MarTech

Loyalty has always been the goal. Every promotion, every product launch, every customer...

AI is teaching us to shop like humans

For years, internet purchasing has been a one-way communication. We typed, and it...

Simplicity wins: how effortless, personal, and smart experiences build brand love

In a world full of digital choices and noise, customers dislike complicated experiences....

You asked. Did they listen?

You don’t need a fresh campaign for certain businesses. It is imperative that they...

Branding cannot save you from terrible service: a wake-up call

 In a world filled with viral commercials, bright images, and highly polished campaigns,...

Human touch in the age of automation: the art of authentic marketing in a connected world

In a world increasingly defined by algorithms and automated interactions, a paradox...

Reimagining Marketing: Customer experience in the next normal

By Chrystele Dumont As the coronavirus crisis progressed, producing ongoing challenges...

The power of building an online tribe for your business

With the continuous evolution of technology and the influential power online interaction...

Customer experience will help retailers overcome the financial hit from coronavirus

Retail was in trouble long before Covid-19 hit. The past five years saw daily reports...

Putting the customer first and delivering a consistent brand experience

The last time we checked customer is still the king and they are always right in...