CRM

Loyalty in the age of MarTech

Loyalty has always been the goal. Every promotion, every product launch, every customer...

Simplicity wins: how effortless, personal, and smart experiences build brand love

In a world full of digital choices and noise, customers dislike complicated experiences....

Omnicom bags Mercedes-Benz global marketing account

Following a six-month pitch against Publicis Groupe, global marcomms leader, Omnicom...

MTN set to launch mobile application for business owners

Responding to feedback through Y’ello Clinic, an engagement session between MTN...