Tag: Creativity

Advertising should allow for extensive creativity, innovation – Akinpelu

By Abimbola Mohammed Sherif Lanre Akinpelu, Deputy Director, Strategy & Planning,...

IMC experts express divergent views on creativity

By Ibidunni Banjoko The Nigerian Integrated Marketing Communication (IMC) professionals...

Reactions trail Adam&EveDDB’s John Lewis ouster

By Felicia Nwosu Global reactions have continued trail the actions of Adam&EveDDB...

Global experiential marketing to reach USD 57.3 bn in 2028

By Felicia Nwosu With the global experiential marketing indicating a quick and...

Leveraging technology to stay ahead of the curve

By Tunde Animasaun The business and economic landscape of the world has ever been...

Agencies should invest in workforce for cutting-edge delivery – Ufot

By Felicia Nwosu Udeme Ufot, Managing Director of SO&U, has challenged agencies...

No hard and fast rule in strategic management

By Zion Rufus The first rule business marketers and entrepreneurs need to consider...

Throwback Thursday: Nostalgic Christmas TVC

By Abimbola Mohammed Christmas is an annual sacred Christian festival that commemorates...

Murray-Bruce, Odugbemi reemphasize need for archives in Nigerian industries

By Zion Rufus  Going into 2023, professionals across sectors have urged leaders...

Great ideas don’t come from vending machines- Chant

By Zion Rufus On the importance of creativity and emphasis on the notion that...