Tag: Creative

Anietie Udoh leads MARKETING EDGE team at Cannes Festival of Creativity 2022

By Zion Rufus Anietie Udoh, divisional director of Nigeria's leading marketing...

AB InBev bags Grand Prix, emerges Creative Marketer of the Year

By Zion Rufus World’s largest brewer, Anheuser-Busch InBev (AB InBev) has bagged...

Creativity is a means to effectiveness- Michailidis

By Zion Rufus For clients and agencies today, creativity has become an important...

Documentary on modern advertising premieres at Cannes Lions

—The film, presented by Togetherr, features exclusive interviews with industry...

Everyone in an organisation is a Public Relations Officer- experts

By Zion Rufus  Against the backdrop of building a positive image for brands,...

Chemistry, most important thing to look for when choosing an agency- professionals

By Zion Rufus Based on the ongoing argument on the most important things to look...

Gage Awards concludes CoCreate 2022, fosters collaboration in Nigeria’s tech industry

By Zion Rufus  The Gage Awards has concluded the 2022 edition of its CoCreate...

Poaching, client in-housing top agency concerns

By Zion Rufus Besides digital advertising fraud, death of third party cookies,...

LIA offers 25% off entry fees, Emerson recounts Vegas experience

The LIA entry system is now open and early bird entries will receive a 25% discount...

LIA announces 2022 Ambient and Activation, Print and Poster Jury

This year’s Ambient & Activation, Print, Poster and Billboard jury hails from...