Creative Campaigns

Entries open for the 20th edition of LAIF Awards

The LAIF Management Board is excited to announce the official opening of entries...

EDGE Awards honour Sucre House as industry leader in influencer marketing

Sucre House of Entertainment has been named the Outstanding Influencing Marketing...

The risk of playing it safe: why comfort is the enemy of growth

In marketing, the term “safe” may evoke a sense of security. It prevents blowback,...

Kenya and South Africa: Marketing meets the law – Navigating IP risks in brand campaigns

 In today’s highly competitive commercial landscape, marketing campaigns are...