Tag: Consumer

Nestlé signs deal to market Starbucks’ Consumer Packaged Goods and Foodservice products

Nestlé and Starbucks Corporation has announced the closing of the deal granting...

Communications firm Dentsu Aegis launches consumer research tool in Kenya

Media and Communications company, Dentsu Aegis Network Kenya, is set to launch its...

Feyi Olubodun offers deep insights on African consumer in his new book

The last few weeks have been pretty hectic one for Feyi Olubodun. His tight schedule...

Wema Bank Drives Consumer Engagement through Financial Literacy initiatives

As part of its effort to build a healthy savings culture amongst young Nigerians,...

Superior Taste Drives Consumer Preference for Chi Exotic Nectar

The recently launched Chi Exotic Nectar “I love the Taste” communication campaign...

Consumer Protection: Minister Narrates His Recharge Card Ordeal

As the world brace up to commemorate the 2017 Consumer Rights Day on March 17, a...

Kellogg Reduces EMEA Consumer PR Support After Agency Review

Kellogg has reduced its consumer PR agency support across EMEA after conducting a...