Tag: Consumer Confidence

FTC approves Omnicom’s $13.5bn acquisition of Interpublic on condition

The U.S. Federal Trade Commission, FTC,  has approved Omnicom’s $13.5bn acquisition...

Professionals push for purposeful, authentic content in the brand conversation

  Today's professionals push for purposeful, authentic content in the brand...

How Adenuga’s belief in indigenous culture has positioned Ojude-Oba Festival for global relevance

There is no doubt that, Adenuga's belief in indigenous culture, over the years, has...

A Force at the helm: Okikioluwa Oyeyiga levels up as Business Director at The Hook

Quintessential amazon, Okikioluwa Oyeyiga, has been  appointed as Business Director...

Nitro 121 sparks creativity in Schools with “Fuelling Future Creatives” CSR drive

To flag off its 20th anniversary celebrations, Nitro 121 took a creative drive outside...

Evolving Brand Trust: Generational Differences Influence Consumer Confidence in the Digital Age

As the world evolves, so does consumers' trust in various brands. Brand trust varies...

The Invisible Ingredient: How Brands Build Trust Through Uncompromising Food Safety

Today marks World Food Safety Day. This global event sheds light on a vital reality....

The unspoken crisis: tariffs, economic uncertainty undermine consumer confidence in Nigeria

In an increasingly linked world, the repercussions of global economic conflicts have...

BJAN conference tackles rebuilding consumer confidence amid policy challenges, market realities

By Felicia Nwosu/ Abimbola Mohammed The Brand Journalists’ Association of Nigeria...