Tag: CMOs

Experts urge CMOs to redefine role in marketing profession

Industry experts have advised Chief Marketing Officers (CMOs) and others aspiring...

Research: Only 12% of CMOs are leveraging data-driven marketing

By Zion Rufus With CMOs under increased pressure to deliver results and increase...

Key skills, traits that will help CMOs succeed in H2 2022

By Zion Rufus Today, the role of a Chief Marketing Officer (CMO) has become so...

Don’t let fear be your team’s underlying emotional current

The way marketing leaders behave directly influences their teams. Positive CMOs are...

The missing link between marketers and Gen Z

Fractured skull fragments hewn from a rock on the Mani peninsula in the Greek Peloponnese...