Tag: chatbots

Simplicity wins: how effortless, personal, and smart experiences build brand love

In a world full of digital choices and noise, customers dislike complicated experiences....

Human touch in the age of automation: the art of authentic marketing in a connected world

In a world increasingly defined by algorithms and automated interactions, a paradox...

Eight predictions for digital advertising in 2018

By Guy Phillipson As we enter the era of mass personalisation, tempered by strict...