Tag: Brands

Technology implementation will stimulate economic growth -Adelusi

By Abimbola Mohammed Femi Adelusi, President Media Independent Practitioners Association...

Amusan: the next new big brand to reckon with

By Felicia Nwosu Tobi Amusan, Nigeria’s latest world record breaker in Commonwealth...

IMC experts weigh industry’s challenges

Ibidunni Banjoko Experts in the Integrated Marketing Communications (IMC) industry...

Nigerian fintechs must re-examine strategies – Ekekwe

By Felicia Nwosu Ndubuisi Ekekwe, Lead Faculty and Chairman, Tekedia Institute,...

Aralepo becomes Mastercard Foundation’s Global Head Finance

By Oghale Mafuru The Mastercard Foundation, one of the largest foundations in...

At Ogilvy Nigeria, we count milestones based on our client’s business success – Henry Akpede

Henry Akpede, an experienced creative leader with a demonstrated history of working...

Keeping the tradition of winning with Nigeria

Historically, a Radler is a Bavarian beer mixed drink which consists of half German...

Oyeyemi advises brands on int’nal expansion

By Oghale Mafuru As indigenous brands continue to aspire to global preeminence...

Exxon posts record-breaking $18b Q2 profit

Exxon Mobil Corp has declared its biggest quarterly profit today y reporting a second-quarter...

Experts weigh in on emotional engagement in B2B storytelling

By Zion Rufus The ability of a brand to incorporate emotional appeal into its...