Brands

WPP partners BigCommerce to enhance global e-commerce

By Oghale Mafuru WPP, World's largest advertising agency has announced partnership...

Heineken partners Red Bull Racing, signs Verstappen as ambassador

By Oghale Mafuru One of the world’s largest brewing companies, Heineken has announced...

MARKETING EDGE on TV hosts Ogunseye tomorrow

By Oghale Mafuru  Foremost Marketing and advertising television program,...

IAA releases privacy principles to aid legislation

By Oghale Mafuru Against the backdrop of rising privacy concerns in the advertising...

Diversify revenue streams to cushion economic impact Okafor tells agencies

By Oghale Mafuru Multiple competency is a veritable avenue to be strategically...

Blend traditional and digital media to optimize marketing budget- Jude Odia

By Oghale Mafuru The marketing and advertising ecosystem is experiencing a dynamic...

ADVAN to intensify sustainability initiatives this year

By Oghale Mafuru The Advertisers Association of Nigeria (ADVAN) has announced...

Consumers thrilled as Big telcos become lovebirds at Valentine

By Oghale Mafuru A love story is never complete without reciprocity as leading...

MARKETING EDGE on TV hosts Ogunseye today

By Oghale Mafuru Foremost Marketing and advertising television program, MARKETING...

Creative experts harp on capacity building in talent industry

By Oghale Mafuru Ahead of full implementation of Advertising Regulatory Council...