Tag: Brands

Scarcity of cash affects purchasing power

By Abimbola Mohammed The average Nigerian has had his purchasing power reduced...

MARKETING EDGE on TV hosts Olubodun tomorrow

By Oghale Mafuru Foremost Marketing and advertising television program, MARKETING...

NIMN to drive operations with new tech platform

By Oghale Mafuru In line with plans to reposition the marketing profession in Nigeria...

Gen Z’s Over Hustle Culture, and Other Generations Agree

Whether they’re working in person, at home, or hybrid, many workers of all generations...

Why we must recalibrate marketing expectations in 2023

Despite challenging economic headwinds, marketing investments in 2023 are expected...

IAA President harps on First Party data optimisation

By Oghale Mafuru As global marketing professionals look to the year 2023 with optimism...

NIMN announces strategic partnerships, initiatives for 2023

By Oghale Mafuru To consolidate on existing efforts to reposition the marketing...

MARKETING EDGE on TV hosts Jude Odia tomorrow

By Oghale Mafuru Foremost Marketing and advertising television program, MARKETING...

Advertising regulator approved over seven thousand adverts in 2022

By Oghale Mafuru In furtherance of its mandate to ensure strict adherence to the...

Nigeria e-commerce projected at $9.02bn in 2023

By Oghale Mafuru Latest industry report has revealed that the e-commerce sector...