Tag: Brands

Diversify revenue streams to cushion economic impact Okafor tells agencies

By Oghale Mafuru Multiple competency is a veritable avenue to be strategically...

Blend traditional and digital media to optimize marketing budget- Jude Odia

By Oghale Mafuru The marketing and advertising ecosystem is experiencing a dynamic...

ADVAN to intensify sustainability initiatives this year

By Oghale Mafuru The Advertisers Association of Nigeria (ADVAN) has announced...

Consumers thrilled as Big telcos become lovebirds at Valentine

By Oghale Mafuru A love story is never complete without reciprocity as leading...

MARKETING EDGE on TV hosts Ogunseye today

By Oghale Mafuru Foremost Marketing and advertising television program, MARKETING...

Creative experts harp on capacity building in talent industry

By Oghale Mafuru Ahead of full implementation of Advertising Regulatory Council...

MTN valentine wish to Airtel sparks mixed reactions

By Oghale Mafuru Telecom giant, MTN Nigeria has left tongues wagging following...

Brands patronage shrinks as Nigerians reject old naira notes

By Oghale Mafuru Brands particularly those in the Fast-Moving Consumer Goods,...

EXMAN President charges agencies on Optimizing budget

By Oghale Mafuru As the economic challenges continue to reduce purchasing power...

National interest should guide regulations-Oyedele

By Oghale Mafuru Against the backdrop of the series of regulations in the advertising...