Tag: Branding

New report explores Netflix’s growth challenges in the Nigerian market

By Joseph Ekeng In the dynamic world of Nollywood, Nigeria’s flourishing...

Bolt Nigeria grants $26,000 seed fund to 10 drivers

By Oluwaseyi Lawal Bolt Nigeria has granted a total of $26,000 to ten...

Spotify’s Q3 2023 report records 16% increase in ad revenue

Oluwaseyi Lawal Spotify's Q3 2023 financial report reflects positive outcomes...

Why NIMN does not resonate with Nigerian marketers – MARKETING EDGE Report

By Ralph Tathagata In the rapidly changing marketing landscape, the goal of...

Euromonitor International unveils top global consumer trends for 2024

By Joseph Ekeng Euromonitor International has recently launched its highly...

Global sponsorship market to witness growth of 6.34% between 2023, 2028

By Felicia Nwosu Statista's forecast for global sponsorship market segment...

New research counters economists’ views on loss of jobs with adoption of AI

By Seun Johnson A new research published by the European Central Bank...

MARKETING EDGE faults NIMN’s false claims on breach of Act, demands apology

MARKETING EDGE, Nigeria's authoritative marketing and advertising publication, has...

Omnicom leads net new media biz

By Felicia Nwosu Global leading advertising giants, Omnicom's and Publicis' media...

Ogilvy elevates Bregeault to executive creative director in Paris

By Ibidunni Banjoko Ogilvy has recently promoted Benjamin Bregeault, a seasoned...