Tag: Branding

Walk with Power Oil at WalkHeartOn 2024 – “Together We Can Save a Heart”

Power Oil, sequel to the announcement of their partnership with Kanu Nwankwo’s...

Leo Burnett secures ANZ’s creative account in competitive pitch

By Felicia Nwosu In a significant win, Publicis-owned Leo Burnett has been named...

Nigeria’s Creative Agencies: Spending trends, performances and sustainability plans 

By Seun Johnson In a fiercely competitive market, creative agencies in Nigeria...

Flour Mills targets continental growth with $1bn investment strategy

By Felicia Nwosu Flour Mills of Nigeria Plc the nation’s largest food processing...

How innovation is transforming Nigeria’s OOH advertising market

By Felicia Nwosu Out-of-Home advertising in Nigeria, which started during the...

Golden Terra Oil’s “Pour Pure Love” Campaign shines at The EDGE Awards

At the 2024 EDGE Awards, held in Lagos, we were thrilled to witness Golden Terra...

Data-driven world: Balancing emerging technologies with human creativity

By Abimbola Mohammed The marketing landscape is undergoing a seismic shift, driven...

Ogilvy Africa launches OBrio, all-in-one media intelligence platform

To optimise marketing spend and boost Return on Investment (ROI), Ogilvy Africa has...

Perception managers drive conversations on authentic connection in digital space

By Seun Johnson As part of efforts to address the growing need for brands and...

Driving ROI in data-driven world 

By Felicia Nwosu In today's competitive and technology-driven marketplace, the...

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