Tag: Branding

Interpublic Group records fall in revenue as firms tighten marketing, ad budgets

By Ralph Tathagata Interpublic Group has reported a more than 3% fall in revenue...

Valentine’s Day: How brands turn romance into marketing gold

By Mofeoluwa Awe Love is a powerful emotion, and on Valentine’s Day, it becomes...

Dawn Rowland named Jury President at 2025 Pitcher Festival of Creativity

By Seun Johnson Dawn Rowland, CEO of Dentsu Africa has been appointed as the Jury...

The Coca-Cola Company reports Q4, full 2024 results

By Ralph Tathagata The Coca-Cola Company has reported its fourth quarter and full...

MTN Nigeria hikes data tariff by up to 200%

By Ralph Tathagata Following the Nigerian Communications Commission"s (NCC's)...

OOH witnessing boom despite decline in traditional advertising – Ashaolu

By Seun Johnson Despite the rapid decline of traditional advertising channels...

BJuMP Mentors Meet Mentees Mixer inspires growth, collaboration

By Abimbola Mohammed The Bolaji Junaid Mentorship Programme (BJuMP) marked a historic...

Breaking the silence: The fight against female genital mutilation in Nigeria

February 6th is International Zero Tolerance to Female Genital Mutilation (FGM) Day,...

Leveraging consumer feedback to shape brand future

By Seun Johnson To build a meaningful future and make a significant impact in...

CMC CONNECT LLP unveils “INFUSION: Growth 2025″

CMC CONNECT LLP, Nigeria’s premier perception consulting firm and leader in the...