Tag: Branding

MARKETING EDGE ONTV hosts Popoola this Wednesday

By Felicia Nwosu Pharm. Ade Popoola, Group Managing Director of Reals Pharmaceutical...

Cultivating authentic connections in digital communication

By Seun Johnson In the age of digital advertising, with consumers placing a premium...

Google commits N2.8bn to accelerate Nigeria’s digital economy

By Seun Johnson American multinational and technology giant, Google has committed...

The power of fandom in driving brand loyalty, influence

By Felicia Nwosu In an era where consumer engagement is paramount, the rise of...

Kimberly-Clark global media, creative assignments up for review

By Abimbola Mohammed  CPG Kimberly-Clark, the global maker of Huggies, Kleenex,...

INMA unveils speakers for 95th annual congress

By Abimbola Mohammed The International News Media Association (INMA) is gearing...

Empowering women to pioneer change through inclusion

By Felicia Nwosu As part of its plan to empower women across Nigeria and Africa,...

MTN Nigeria declares Q3 profit amid economic challenges

By Ralph Tathagata MTN Nigeria has declared a profit after tax of N4.13 billion...

Data-driven strategies propel pharmaceutical marketing growth – Popoola

By Felicia Nwosu Pharm. Ade Popoola, Group Managing Director of Reals Pharmaceutical...

IMC professionals in the season of upward movement

By Abimbola Mohammed There appears to be exciting movements in the Nigerian Integrated...