Tag: Branding

Diageo incorporates AI into its single malt whisky experience

By Ralph Tathagata In a bid to create a ‘digitally enabled multi-sensory Scotch...

From Data to Decision: Market insights as critical skill for B2B marketers

By Seun Johnson For brands to achieve high levels of consumer satisfaction and...

CAP appoints Olurin-Alegbeleye as Head of Consumer and Trade Marketing

By Felicia Nwosu Adekemi Olurin-Alegbeleye has recently taken on the role of Head...

Nigeria emerges as global leader in social media usage

By Felicia Nwosu Nigerians are ranked among the highest social media users worldwide,...

Major brewers face declining sales amid tough economic climate

By Felicia Nwosu Two of the largest global beer producers, Anheuser-Busch InBev...

Consumers urged to seek greater rewards for loyalty, patronage

By Ralph Tathagata Consumers in Nigeria have been urged to seek rewards for their...

How Nestlé Nigeria is tackling climate change

By Abimbola Mohammed Climate change and environmental degradation have become...

Marketing industry shifts to dual approach as brand strategies flourish – report

By Felicia Nwosu The marketing industry is undergoing a significant transformation,...

Branding agencies market projected to reach USD16.5 billion by 2031

By Felicia Nwosu The global branding agencies market, valued at USD 13.6 billion...

LASAA removes illegal structures in Lagos

By Abimbola Mohammed In its ongoing efforts to maintain law and order, ensure...