Tag: Branding

Micro-industries will drive rapid growth of Nigeria’s industrialisation

By Ralph Tathagata Micro-industrialisation has been identified as pathway to accelerating...

How prime time TV commercials fuel brand’s marketing strategy

By Seun Johnson While some believe television advertising is taking a back seat,...

Nestlé champions nutrition for healthier world with “Good Food, Good Life”

By Felicia Nwosu Across the world, millions of children face the harsh realities...

Global accounts recently up for reviews

By Abimbola Mohammed The marketing and advertising industry is no stranger to...

Unlocking strategies for brands to engage next generation of consumers

By Felicia Nwosu As Generation Z emerges as a formidable force in the global consumer...

Global organic wine market set to reach USD 107.56 billion by 2031

By Felicia Nwosu The global organic wine market is poised for significant expansion,...

Effective market spending creates multiplier effect – Adelusi

By Abimbola Mohammed Dr. Femi Adelusi, former president of Media Independent Practitioners...

Future of TV is much more than connected – Experts

By Felicia Nwosu As the media landscape continues to evolve, industry experts...

Leveraging AI to build connection and enhance human interaction

By Seun Johnson From personalised customer service to real-time language translation,...

Globacom names telecom veteran Ahmad Farroukh as CEO

By Felicia Nwosu Globacom, one of Nigeria’s leading multinational telecommunications...