Tag: Branding

President Tinubu appoints Fagade as new DG, National Institute for Hospitality and Tourism

President Bola Ahmed Tinubu, President of the Federal Republic of Nigeria, has appointed...

Nigeria’s advertising industry set to experience nominal growth – Experts

By Abimbola Mohammed The 2024 National Advertising Conference (NNC) opened...

MARKETING EDGE Publisher to lead session at The Bigger Picture: This Is Lagos

By Felicia Nwosu Publisher and CEO of MARKETING EDGE Publications, Mr. John Ajayi,...

Stagwell posts strong Q3 growth, driven by digital gains

By Felicia Nwosu Stagwell has reported an 8% increase in net revenue for the third...

HASG holds 1st quarterly webinar, highlights AI impact on marcomm

By Felicia Nwosu The Heads of Advertising Sectoral Groups (HASG) held its very...

Experts take holistic views on influencer marketing’s role on strategy, credibility

By Felicia Nwosu Influencer marketing is rapidly evolving as a core strategy in...

Guinness Nigeria hikes prices of drinks amid economic headwinds

By Ralph Tathagata Nigerian consumers of both alcoholic and non-alcoholic beverages...

Heineken USA appoints Alison Payne as CMO

By Abimbola Mohammed Heineken USA announced the promotion of Alison Payne to Chief...

Driving brand differentiation with data and creativity

By Seun Johnson As countless brands constantly strive for consumers' attention...

MARKETING EDGE ONTV hosts Ali-Balogun this Wednesday

By Felicia Nwosu This Wednesday, MARKETING EDGE ONTV will host one of Nigeria’s...