Tag: Branding

Global spirits market rebounds as premium brands drive growth


By Felicia Nwosu The global spirits market is witnessing significant shifts as...

Sewraj urges marketers to embrace AI for enhanced creativity


By Felicia Nwosu In today's rapidly evolving marketing landscape, Artificial Intelligence...

Scarcity in NRC ticket is artificially inflated by cartel – Olokun


By Abimbola Mohammed Olu Olokun, former Area Manager at London Transport in the...

Lagos NIPR unveils plans, theme for LAPRIGA 2024


By Seun Johnson The Lagos State chapter of the Nigerian Institute of Public Relations...

Moroke champions data-driven marketing Strategy


By Felicia Nwosu Ivan Moroke, CEO of Kantar Insights Division South Africa and...

ICCO reveals split in long-term commitment among young PR pros


By Felicia Nwosu The International Communications Consultancy Organisation (ICCO)...

CreativeBloc Carnival holds second edition in grand style


By Abimbola Mohammed CreativeBloc Carnival, the highly anticipated annual event...

Diageo raises bar with 2024 Scotch Whisky Prestige Collection


By Felicia Nwosu Diageo, the renowned British spirits conglomerate, has...

Seamless brand experience is cornerstone to modern marketing – Bamgboye


By Zainab Olufemi In the contemporary digital environment, consumers interact...

MARKETING EDGE ONTV hosts Adebayo this Wednesday


By Felicia Nwosu Don’t miss an insightful edition of MARKETING EDGE ONTV featuring...