Tag: Branding

Expert highlights role of PR in shaping brand image, driving business success

By Seun Johnson Chineze Amanfo, a public relations expert has emphasized the crucial...

Paris Olympics: A golden opportunity for brand, marketing innovation

By Ralph Tathagata All eyes are on the forthcoming 2024 Paris Olympic and Paralympic...

Pernod Ricard entrusts $120 Million EMEA media account to Carat

By Felicia Nwosu Pernod Ricard, a major player in the spirits and wines industry,...

BUA Group appoints Oyeleke as Media and PR Manager

By Seun Johnson In an exciting career move, Sodiq Oyeleke has joined BUA Group...

Nollywood’s ‘Lakatabu’ earns N126m at Cinema in four weeks

By Seun Johnson In a space of four weeks, the ticket sales of Nollywood...

Coca-Cola launches new can design, celebrates Olympics’ united spirit

By Ralph Tathagata To celebrate the upcoming 2024 Paris Olympic and Paralympic...

Oyebanjo named Regional Communications Director for Africa at Heifer International

By Ibidunni Banjoko Motayo Oyebanjo has been appointed as the Regional...

EU regulators clamp down on plastic waste with “No-Detach” cap rule

By Felicia Nwosu In the fierce fight to curb plastic pollution, the European Union...

Samsung Nigeria appoints Oge Maduagwu Head of Marketing

By Kola Bola Samsung Nigeria has appointed Oge Maduagwu as its new Head of Marketing. A...

Abiodun set to declare AAAN’s 51st AGM open in Abeokuta

By Ralph Tathagata The 51st Annual General Meeting (AGM)/Congress of the Association...