Branding

MARKETING EDGE on TV hosts Ukubeyinje today

By Oghale Mafuru Foremost advertising and marketing television program, MARKETING...

Immersive communication is new reality for brands’ success – Ozekhome

By Oghale Mafuru The power of immersive communication is gaining prominence with...

PR is highly misunderstood- Kelechi Nwosu

By Oghale Mafuru To reposition the Public Relations practice in Nigeria, The Chief...

Brands need to evolve with consumers – Mogbolu

By Abimbola Mohammed Moses Mogbolu, Products Group Manager, Vitafoam Nigeria Plc,...

Nigerian brands are consumer-centric but more sales-driven – Aguocha

By Felicia Nwosu Lynda Aguocha, founder, ‘Live with Lynda’, a brand and campaign...

Why brands should think Ambient Advertising

Elizabeth Olagunju "Content is King, Creative is Queen"-Garry Vaynerchuk There...

MTN re-branding story: An insider account

By  Elizabeth Olagunju Telecom Giant, MTN effectively communicated its transition...

Ukraine crisis: Netflix, TikTok halt services in Russia

By Abimbola Mohammed Following other brand owners' pullback in their services...

Divergent views trail alleged sack of security guards at Chicken Republic for dancing

By Oghale Mafuru Brand management is a technique for increasing brand perception...

MARKETING EDGE on TV hosts Ozone Mbanefo this Wednesday on TVC News DStv Channel 418 at 12:30 pm

By Oghale Mafuru MARKETING EDGE on TV, the leading advertising and brand-centric...